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MULLEN LOWE AGENCY, BUCHAREST

 

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Microtopping was chosen as the floor covering for the new Mullen Lowe HQ in Bucharest, the Romanian branch of the famous international advertising agency, in a setting with extremely simple but creative, original and impressive decor.
The building is characterised by a simple yet colourfully designed space, inspired by two famous literary works: “Alice in Wonderland” and “The Little Prince.”
The floors on all of the agency’s 4 floors was coated with Microtopping micro-cement, in 4 different shades.

If creativity is fundamental for a communications agency, their space should be decorated to stimulate the difficult but enjoyable art of the imagination. For this, the architects at the Manole Zece studio, who oversaw the project for the new Mullen Lowe headquarters in Bucharest, wanted to characterise the space with a creative and playful décor.

At the start of the project, at the stage when the interior design solution was being evaluated, the designers had to deal with the peculiarities of the existing space: low height in all four planes and a fragmented facade. Another factor they had to take into account was the plural nature of Lowe & Partners, Romania, a group of seven different companies, each with its own characteristics. It was necessary, therefore, to find a common approach to give unity to the space, plus a few specific details to differentiate their environments.

The interior space features a Scandinavian minimalist design which revolves around two fantasy novels, both rich in symbolic meanings: “The Little Prince” and “Alice in Wonderland”.

Microtopping as the background for ancient treasures of Teseum Museum in Tongeren

 

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The Basilica of Tongeren is one of Belgium’s largest and richest churches with the largest collection of religious relics dating from the sixth to the twentieth century.

All the Basilica’s gold and collections are contained in theTeseum, an exhibition that opened in June, characterised by a modern setting created by designers Bailleul Ontwerpbureau and design architect Chris van Brussel from the architectural studio Michel Janssen.

To contrast with the gold and the lustre of the works in the museum, Microtopping was chosen as a finish coating for the walls and corridors. Microtopping’s neutrality enhances the splendour and treasures in the building.

“It was a great honour to participate in a historic and artistic project of this magnitude”, says Ronny Wuyts, CEO of Texture Painting, the company which applied the Microtopping. “We used Microtopping because it gave us the opportunity to create a uniform surface without joints and with a natural effect able to enhance the beauty of what is exhibited”.

This choice confirms Microtopping’s great versatility. Normally used in minimalistic and contemporary contexts, it also lends itself well to historical and traditional spaces, where integration happens naturally. The absence of joints and the tactile effect enhance museums and exhibition areas to the full.

Ginni Khattar boutique, New Delhi

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CONVOW Inc. designs the entire product of an Ethnic Wear boutique located in New Delhi India.The beauty stands on a Seamless Microtopped floor with Stamped Concrete on its walls which brings the elegance out to limelight.A uniquely presented theme which is the main attraction for the Interiors.

               “We create quality lifestyles from concept to creation, Building them better in concrete”.

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